La Centrale proves value and protects privacy with the iovox API.

The challenge

Groupe La Centrale is France's leading marketplace for cars, motorcycles, and boats, with eight million monthly visitors across its brand ecosystem. The company faced three critical issues simultaneously: protecting seller data and privacy, enhancing service quality for private and professional clients, and improving platform-wide performance management.

Private sellers in particular needed their personal contact details shielded from direct exposure on the platform, while still being reachable by genuine buyers. And the commercial team needed hard data to demonstrate the call lead value the platform was delivering to its advertiser base.

The solution

Groupe La Centrale implemented the iovox API alongside Dedicated Numbers, Analytics, and Missed Call Alerts. The customised platform automatically generated a unique phone number for each private seller, routing buyer calls through the tracked number while keeping the seller's personal details fully private.

When calls went unanswered, sellers received immediate email alerts and could access real-time dashboards showing call statistics broken down by time and day. This gave both sellers and the La Centrale commercial team clear, actionable visibility into platform performance.

The results

Within two weeks of deployment, Groupe La Centrale had call volume data flowing that demonstrated marketplace value to customers. The real-time analytics dashboard enabled effective marketplace management and identified opportunities to improve call handling capacity.

The company achieved its financial and operational objectives through transparent performance tracking, strengthening relationships with both private and professional advertisers across the platform.