How Zoopla became a premier property portal with iovox.
A 10+ year partnership that turned call tracking into a core platform feature, giving estate agents transparent lead attribution and protecting Zoopla's reputation as the most innovative property portal in the UK.
The challenge
As one of the UK's leading property portals, with 55 million web visitors per month, Zoopla's commercial model depends on proving the lead value their platform delivers to thousands of estate agent customers. Without reliable call attribution, agents had no way to see exactly how many buyer and renter enquiries their Zoopla listings generated, making it difficult to justify their subscription spend.
Zoopla also needed to protect their estate agent customers from nuisance and scam calls, a growing problem as their platform scale grew. And they needed a technology partner that could keep pace with their own product innovation ambitions.
The solution
iovox deployed dedicated tracked phone numbers for each estate agent customer on the Zoopla platform, giving agents a clear view of exactly how many inbound calls each of their listings generated. Call Whispers alerted agents when a call was coming in from Zoopla, so they could answer with the right context and deliver a better first impression.
Missed Call Alerts ensured that even unanswered calls were captured and acted on. And iovox's ongoing product development, including AI-powered transcription, insights, and voicemail summarisation, gave Zoopla new capabilities to offer their agent customers over the course of the partnership.
iovox's position as "integral to our business and our partners' business" (in the words of Zoopla's Head of Commercial Property Group) reflects how deeply the integration was embedded into Zoopla's platform.
"One of the things we really love about iovox is how innovative they are. They're constantly coming up with new ideas for our business and I think that reflects their expertise in the marketplace market."
Head of Customer Support, Zoopla
The results
Over more than a decade of partnership, iovox has helped Zoopla grow into a recognised top 10 UK technology company and one of the most innovative property platforms in the market. Estate agent customers have transparent call data that justifies their portal spend, strengthening the commercial relationship between Zoopla and its advertiser base.
The partnership continues to evolve, with new AI capabilities being added to give Zoopla's agent customers even richer insight into the leads their listings are generating.
More real estate results.
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