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The “call to action” (CTA) buttonCountless blogs have been written about how to best optimize conversions of CTA buttons. Whether the advice has been to use specific colors, words…
In our everyday lives, we make purchasing decisions for a variety of reasons. Maybe it’s a healthy choice at lunch because you have health-related goals you’re aiming for, and just like …
Whether you are well traveled or have never left your hometown, chances are you’ve been to an outdoor marketplace. No matter if the vendors are selling produce, handmade clothing or souvenirs…
Remember Blockbuster Video? The iconic American video rental store where you could browse racks of movies and take one home? Faster and cheaper broadband, combined with entrepreneurial ingenuity, …
We’ve all heard the phrase “fit for purpose”, right? The concept is that we don’t use screwdrivers when we need to hammer a nail. Technically, the screwdriver could probably …
Running a successful business in a highly competitive market is hard work. But when you’re in the auto industry, mastering the speed and execution with which you respond to car buyer leads can…
The internet has transformed most business models, but perhaps none greater than the Yellow Pages. What seems like a bygone era, those valuable directories, where our “fingers did the walking&…
Guy Kawasaki, a Silicon Valley icon, is well regarded as one of the pioneering “product evangelists” but what does a product evangelist do? And in the case of iovox, what does this new …
As consumers, we’ve all used the internet to shop, whether it’s for airline tickets, hotels, or just to check which local grocer has the best price on fresh apples. Well, what if you are…
At iovox, we like to partner with smart companies that are focused on reducing complexity and helping customers make money. TapClicks is one of those partners. This blog covers how customers win …
More than ever, iovox Call Tracking and Speech Analytics solutions are helping create huge opportunities for forward thinking companies with innovative mindsets.If you recently saw an iovox …
When your customers can leave and switch to your competitors at the click of a button, it’s essential to bring new value to them every day and give them continuous reasons to stay. This blog …
It’s undeniable that the mobile phone has taken over the world. It keeps us up to date on important matters, connected to the people we care about, helps us conduct business, and can even wake…
There’s an entire industry of lead generation gurus that will give you a list of steps to follow when it comes to improving lead conversion from your website. Here at iovox, we have learned a …
For insights on trends shaping the telecommunications and call tracking industry in the new year, we sat down for a virtual one-on-one with iovox co-founder and CEO, Ryan Gallagher. Did 2020 mark …
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